Trust
Editorial policy
Reader suitability and evidence quality take priority over product popularity or future commercial opportunity.
Editorial principles
- Separate sourced fact, manufacturer claim and editorial analysis.
- Do not imply first-hand use when none occurred.
- Lead with suitability limitations and hard-gate failures.
- Do not let a commission rate, sponsorship or retailer relationship determine coverage or verdicts.
- Correct material errors visibly.
Product selection
Future coverage should reflect UK relevance, user demand, distinctive capability, evidence availability and meaningful comparison, not merely access to a commercial programme.
Samples and conflicts
Any future machine page must state whether a unit was purchased, borrowed, donated, discounted or retained and whether a manufacturer reviewed factual details before publication. A manufacturer may identify a factual error but may not negotiate an editorial conclusion.
Use of AI assistance
Automated tools may support research organisation, drafting or quality checks. A human publisher remains responsible for source selection, claims, corrections and publication. AI output is not evidence.